New Jersey Disclaimer Page - Award Methodology
On January 1, 2009, the BBB moved to a new system based on a school-style A+ to F rating system. The 16 factors have been posted on each business review since the program's inception[and the details on the points awarded as well. Initially there was a 17th factor worth 4 points for businesses that were Accredited and paid a fee to BBB. That process was changed in November 2010 in response to criticism in the media and from the Connecticut attorney general who accused BBB of using "pay to play" tactics.
If a business chooses not to provide basic information, such as size and start date, the BBB may assign a not-rated (NR) rating. A low rating due solely to a company not providing information would read: "BBB does not have sufficient background information on this business."
A business is eligible for BBB accreditation if it meets, in the opinion of the BBB, the "BBB Standards for Trust". There are eight BBB Standards for Trust that the BBB expects its accredited businesses to adhere to build trust ("maintain a positive track record in the marketplace"), advertise honestly, tell the truth, be transparent, honor promises, be responsive (address marketplace disputes), safeguard privacy (protect consumer data) and embody integrity.